The other day, I decided to take a walk with a camera in hand to see if I can capture something interesting. And well, this is Mumbai and you have zillions of interesting things happening at once...
One of the most interesting things I observed was this family of five - Husband, Wife with their Mother and two little girls - parked right in the center of the road on the divider next to a street lamp. They were laborers, probably homeless and planning to spend the night right there, with their entire belongings in a small sack next to them.
What was interesting about them was that they were happening to use a branded product. The product in question was Pond's Magic talcum powder (I wish I had a telephoto lens to capture the moment better). It was the violet colored pack and that too the biggest size available that I wouldn't mistake even in my dreams. The woman applied oodles of powder from the pack on the girls first and then on her husband.
"Mann chahi khoobsoorti?" - the advertisement says!
Well, these people were not using it for beauty, confidence or for that 'motivational claim level' honey definitely!!
Their need was much more basic and this communication would have sufficed for them to go and pick the product. Wonder when these people will come into the radar of us marketing folks ?
ps: I suggest you read the advt link - its hilarious.
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