Google has this knack of slipping in improvements from time to time. The only way I notice changes sometimes is thru the font format changes.
Now, in the AdWords Campaign Summary page, there is so much information that it is sometimes hard to notice a changes even if they are staring in your face. No wonder they have a Account Snapshot page as the first thing you see when you log in as an option.
For instance, the new CPC site targeting option is now available in India for testing. I completely missed it till I got a mail from the Google Account Manager (it might be invitation only at this point of time).
Changing your existing Site Targeted CPM campaigns into CPC based ones is a little tricky and read the instructions before you blindly change as your CPM bids (optimized over time?) are deleted.
Among other things Adwords...
- exporting to Google Docs option now available
- forcing users to shift to AdWords editor, a few days after announcing AdWords Editor 4.0. Wonder why? Some issues here, if you are upgrading from earlier versions, you might have to manually uninstall and delete previous version before installing this version. Really wonder why?
- changes to Top Ad Placement Formula
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