Since the iPhone entered my life, I found great use of it in the small intervals of time - macro breaks. Earlier during activities like traveling (bus, train,taxi) and waiting (for appointments, meetings, queues), I used to just sit and observe around. Occassionally, with the iPod phones in my ears listening to music. Now, I have the option to read books, browse websites, watch videos (Youtube or otherwise), play games and the like...
Here is a link on a study done to understand mobile TV consumption and its implications. Interesting observations...
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