The entire day yesterday was spent in thinking on how to make a good price announcer communication in line with equity of the brand/product I handle!
Reviewing some of the communication done in India on Low Cost Outlay packs, I chanced upon this ad of Coca Cola which I think, is a gem of an ad when it comes to communicating the price and staying within the brand foot print.
The great thing about this ad is that it is Insight driven, Unique and gives the Value proposition in the form of a great story! What's more, while telling the price story, this ad fits in nicely with the entire Aamir Khan series of Coke ads driving the single, totally own able, 'thanda matlab' idea!
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